Hollandada bazı mağzaların Wifi, Kablosuz İnternete bağlanan akıllı telefonlardan dolayı müşterileri takip ettiği ortaya çıktı.

Hollanda Kişisel Bilgileri Koruma Kurumu CBP, mağaza sahiplerinin Wi-fi sinyalleri aracılığıyla tüketicileri takibe alması kanuna ayrıkı buldu. This means using personal information and is absolutely against the law, he said..

Bluetrace, With the software developed by the company named Mavi izle, customers browsing in the store, By connecting to the store's wireless internet, personal information is collected. In addition, it is possible to determine how long the customer stays in the store without connecting to Wi-Fi., It can be determined how frequently the. Wifi's working logic is to constantly send and receive signals., Bluetrace company records these signal sending and calls..

In addition, with this technique, it becomes easier to determine which part of the store the customer is interested in and which products he is looking at..

Hollanda Kişisel Bilgileri Koruma Kurumu CBP, He found this practice unlawful and warned the companies that implemented it.

Kaynak: Turkinfo

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